Do you want to know the truth about SEO mistakes & errors that can bring down your e-commerce store rankings and traffic? Well, you’ve come to the right place. As an e-business owner, the most important factor in your website is how it ranks in the search engine results. That’s why you need to learn SEO basics and avoid making common mistakes that can kill your online business just before it even gets off the ground.
Let’s take a closer look at some of these SEO mistakes & errors that can hurt your rankings and overall traffic.
- Performing Keyword Stuffing
The first error you should never make is using too many keywords on your meta description and content. You see, search engines like keywords, and they are especially ranking your store page as one of the top pages in searches.
However, suppose you happen to cram too many keywords on your page’s content. In that case, chances are your site will be eliminated from the search engine’s index, regardless of how nice the product is or how competitive the market is. Remember, search engines prioritize content and not just keywords.
- Using Ineffective Meta Tags
This is a fairly new SEO error that many small businesses do not realize but can affect their competitors’ rankings. The keywords/keyword phrases you want to use in the Meta tag section of your website are very important as these are what will be seen by search engines.
However, some web designers make the mistake of using irrelevant keywords as they think it will improve their website’s ranking and click-through rate. They do not realize that using irrelevant keywords will only harm their rankings and may even get them banned from the leading search engines like Google. A better way to approach Meta tags is to think about what your actual page is about and then choose the most relevant keyword based on that.
- Enlisting Site to a Non-Niched Directory
One of the biggest SEO errors that can harm a website’s rankings is to submit a site to directory listings that are not related to the business. Directories do not carry information about the specific product or service you are selling, so it is useless to submit your site there. If the directory has millions of searches every month, your site will have a much smaller chance of making it into the results’ first page.
Instead, consider submitting your website to niche websites or regional categories. Directories can be very useful for finding the best deals on specific products or services, but it is better to submit your site to directories that specialize in the type of goods or services you sell.
- Copying & Creating a Web 2.0 Site
This is another old SEO error that many small business owners are guilty of. They build a site that looks just like so many other sites out there but fails to bring value to potential customers. When a visitor visits your site and isn’t satisfied with what they see, they will leave their contact information along with a link to another site where they can get what they are looking for.
However, many of these businesses do not use backlinks or take advantage of social networking sites. While this may attract new customers, it will not help improve your rankings and may hurt your rankings in the long run.
- Running a Website with Slow Loading Speed
How does slow website speed affect e-commerce store rankings & traffic goes? This largely depends on whether your viewers are using a slow connection or a dial up connection. If your website’s loading capacity is too slow and your viewers are using a slow connection, then their overall site experience they will witness will be much worse than the ones using a high-speed connection.
This can increase the bounce-back rates on your site, and customers will come to your site and return if the site will take too much time to get loaded. You should use a slow website speed test daily to determine your average speed. Set up your slow website speed test to see how slow your connection is, and monitor your web traffic to see how much bounce rate you are dealing with.
- Using Non-Optimized Meta Descriptions & Page Titles
Having optimized pages and Meta descriptions will affect how well your site ranks among search engines. Search engines will look at how relevant your keywords are and how many times your page is searched compared to other sites with similar pages.
If all the page titles and meta descriptions of your site are not optimized, then you will affect how well your site ranks. The more keywords that appear on your site, the better it’s going to be. You must do something to improve your website’s overall rank. The best way to do this is to start improving the things that affect your website’s performance. As you go along, make sure that you have optimized page names & Meta descriptions in place.
The SEO industry is always changing. This means it is up to each SEO specialist to keep up with the times and learn as they go along. SEO mistakes & errors that can harm e-commerce store rankings are far from unique. Rather, all SEO mistakes should be avoided and focus instead on improving the way your site looks to customers and providing excellent customer service.
Don’t let it happen to you. Rather, spend the time and energy to find out what SEO mistakes are being made and how to avoid them. This will pay off in a long way and improve your website’s rankings and traffic.