Since its invention 8,000 years ago, wine has been a staple in most events and social gatherings. Some of the first wines were far from edible, let alone tasty, as they contained ash, lead and resin. People were experimenting then, so they added a horde of ingredients until they arrived at the recipe followed today. Since then, many modifications and technological advancements have caused large-scale evolutions in the winemaking industry, which would make Dionysus (Greek god of wine) cry from sheer joy. Today, there are many more modifications and advancements in wine services that make it accessible worldwide, for example, the wine subscription box. People can get wine from France right here in Australia if they want. More trends or advancements will come and go in the future, but here are the latest trends of 2021.
MICRO-OXYGENATION OR MICROOX
Micro-oxygenation refers to carefully administering oxygen into the winemaking process at the right time and the right amount. This process mellows down the taste of wine as it reduces the effect of harsh tannins. Many critics argue against it, stating it “destroys the taste of wine”. But an equal number of critics support micro-oxygenation as maturing wine in an oak barrel does the same process naturally. In an oak barrel or cork-top bottle, oxygen still seeps through to the wine.
WINE IS FOR EVERYBODY
Winemakers usually served the elite or creamy layer of society, and wine was also associated with these people. But today, many winemakers are out to debunk this stereotype bringing pop art to wine labels. Though this practice started in the 80s, it has caught on now. Winemakers intentionally make their labels sport a more trendy or chic design, openly proclaiming that their wine is for everybody.
This trend is catching on of late as more winemakers turn to this type of farming for their grapes. Viticulture is the farming of grapes in a vineyard. The vineyard or the farm is thought of as an ecosystem in itself, and measures taken for its upkeep also include the other microorganisms in the farm. Pest control and weeding for these farms also follow this method. Several winemakers actively believe that this method produces the best quality grapes, and it also conserves the quality of the soil. A blind taste test consisting of both wines (conservative and biodynamic viticulture) resulted in a majority win for biodynamic viticulture. The testers repeatedly voted for it nine times out of 10.
The thought of wine in a can may make a few people uncomfortable, but it is touted to be the next big thing. These cans have a special lining to maintain the wine’s taste while inside and targets the more trendy and younger generation. Also, canned wine limits the exposure to oxygen, increasing the shelf life and maintaining the taste of the wine.
WINE FROM TAPS
Many bars have beer taps, but today several bars have also taken to wine taps. People can directly serve themselves or have the bartender serve them the tap wine. Wine taps help preserve the wine longer as it eliminates oxygen influence. It also reduces the amount of wine wastage as people can close the tap when not in use, but the same won’t work on a bottle.
WINE SUBSCRIPTION BOX
A wine subscription box works like any other subscription gift service, but they curate wine. People can choose from a range of boxes containing a single bottle to almost six bottles. The box may also include branded merchandise like bottle openers. These boxes usually pack in red, white and mixed wines, though many other options are also available.
Zoya Marium is a Freelance Writer and Social Media Manager who helps finance professionals and Fin-tech startups build an audience and get more paying clients online.