When it comes to rebranding, there is a lot of thought that needs to go into it. Many companies do not think about the importance of signage when they are looking at rebranding their company. Signage is the easiest way to get your brand out there and seen, so it is important that you consider this as you are looking at your options for rebranding. If this is something that you have been thinking about, then you should look into what signage could do for your company as you are looking at rebranding. Here are some of the reasons why signage is so important in regards to rebranding:
When you have gone through the process of rebranding, one of the things that you are going to want to do is introduce your new brand to your customers. One of the best ways that you can do this is through signage. The more signage that your customers see, the more they will be able to realize what your company has become and what type of products or services that you now offer.
Changing from one brand to another requires more than just putting up new signs that say the name of your company. The colours and logos should be updated as well so that customers can clearly see the difference between your old and new brand.
There are many different types of signage, including hanging banners, A-boards and sandwich boards, lightboxes, window graphics and vinyl lettering. Changing all of these can be quite expensive which is why it is worth contacting a sign manufacturer who offers advice on which signs are best for attracting customers’ attention and those that are less important.
Think about your first impression of Apple or Tesla. The clean, minimalist layouts and simple, yet elegant visuals have become synonymous with their names. Because they’ve adopted this look, they can easily switch between signage, branding campaigns, and web design without looking out of place or confusing customers.
You don’t have to go for something that far out of your comfort zone, but make sure you keep things simple for the best results.
When rebranding signage, go for quality products. Big brands often use the same signage for billboards, store fronts and other locations. This is why it’s vital to invest in high quality materials like a good adhesive vinyl supplier who can offer you indoor and outdoor signage solutions that won’t deteriorate quickly. If your signage takes damage after a few months of use because it wasn’t made from quality materials, then you will lose money.