How Shifting the Manufacturing of Smartphones to India will make an impact in Made In India

best phone

The structure of the Indian Telecommunications Industry has undergone profound changes since the ‘Made In India’ campaign was launched in September 2014. Mobile giants like Apple and Samsung, which once ruled the market, are slowly being taken over by Indian mobile big shots like Micromax, Karbonn, Lava, and iBall. These manufacturers fall under the particular scheme where they either overtly manufacture their products in India or come directly under the wings of the ‘Made In India’ campaign.

These brands have started to make a niche in the Indian market by offering the users gadgets and devices that are technologically advanced yet at a much lower price. Some of these Indian mobiles have achieved quite an amount of success in a very short span of time. Many foreign companies are also getting attracted to this growing Indian market and are hence investing in selling ‘Made In India’ phones. Here, we have compiled a list of brands of best phone in India which are currently gaining huge acceptance among the local audience. 

Top 6 Indian Mobile Companies

Micromax 

Micromax is quite a popular name in the Indian market and they stepped into the Telecommunications industry long back in 2008. It is a home-grown company initiated by four college friends who began selling Chinese handsets under the same name. After 5 years, in 2013, the company revamped itself and established a new identity, with their very own Canvas series, available at super cut-throat pricing against their contemporaries. By 2014, they achieved a name as one of the world’s top 10 largest mobile brands. 

Karbon Mobile: 

Karbon mobiles is yet another popular name in the Indian smartphone industry which came into existence under the joint venture of the Jain Group and UTL group. Since its inception in 2012, Karbon mobiles manufactured smartphones, tablets and accessories which soon became quite a name in almost every Indian household. They were also the first ones to set Google’s Android in motion in India. In 2014, they enhanced their game and stepped into the UK market while bagging the title as one of the most trusted brands in India. 

Lava International 

Lava International was founded in 2009, and it established its headquarters in Noida, Uttar Pradesh. Known to be a smartphone company, they also made laptops and other kinds of electronic devices like television. Although operating as a multinational company, their manufacturing facilities lay core to India and China and is well-known to be a brand that manufactured Indian mobiles. When asked about the company’s future plans, the company head commented that they are planning to shift their entire research, design, and manufacturing units from China to India. 

Xolo 

Functioning as a subsidiary company of Lava International, Xolo made its name in the market with their launch of the X900 model almost a decade back in 2010. They claimed fame by manufacturing long-lasting smartphones under the 10K range yet offering superior quality technology with power-packed features and heavy duty performance. Xolo was the first Indian mobile phone company that introduced Intel processors in smartphones. 

Celkon 

Based in Hyderabad, Celkon is yet another Indian brand that has gathered manufacturing best phone in India. It started in the year 2009 and quickly made its name in manufacturing smartphones, tablets, and accessories at a price range so that it is accessible for anyone and everyone. Despite being an Indian company with units in Hyderabad and Tirupati, they were able to capture a strong ground in the international markets of South Africa, Namibia, and Zambia.

Reliance LYF 

Reliance Industries Limited launched its smartphone company under the name of LYF, which functioned as a subsidiary of Jio. They entered the market by bringing to it a set of 4G enabled phones. These handsets, which were uniquely named after the four elements of Earth, soon became a raging success in the market. In 2016, they began to be known as the fifth-largest smartphone manufacturers and the second-largest LTE phone supplier in the nation. Their most attractive marketing strategy was to provide a free Reliance Jio Sim Card with every LYF handset. 

Conclusion: 

Despite Indians being attracted to foreign brands in the electronic segment, the scene of these Indian mobile device manufacturing giants is totally evolving. When delved deeper into the matter, the primary cause of this change was seen to be the anti-China sentiments and increased feelings of Nationalism. Keeping the localities’ as the target audience, these companies are coming up with technologically advanced gadgets at a budget-friendly price range, making it accessible among all population segments. So, if you are searching for locally made phones, then these are some of the brands you could go for. 

Bajaj Finserv EMI Network Card enables you to buy your favourite smartphone at a reasonable price. You can visit Bajaj Finserv EMI Store to check out the exciting deals, discounts and offers available on different products. 

Read Also – Things you know Before Buying a Mid-Range Gaming Phone