Most manufacturers and sellers of furniture and interior items do not imagine the ample opportunities new technologies open up for them when working with clients, such as augmented reality (AR, Augmented Reality).
It is widely believed that augmented reality development is difficult and expensive, and therefore only representatives of large businesses can afford it. Augmented Reality can be adapted for any company, including furniture retailers.
Using Catchar, businesses can discover examples of the successful use of AR in the furniture domain . Solutions presented on the platform allow the consumer to “try on” furniture in the interior before buying it. Catchar curated by serial entrepreneur and expert in AR domain — Dan Zaitsev. Visit Catchar today to discover dozen of AR apps, lenses and projects. Businesses can start collaborating with Augmented Reality developers and creators.
Amazon has also offered a similar solution to its customers by developing an AR view program that allows you to see furniture, kitchen gadgets, and other goods in your home in advance. The “fitting” function helps the buyer to get rid of doubts when choosing a product. As statistics show, customers return almost all of their online purchases due to the difference between the online image and Reality. It’s all because they can’t see augmented reality technology reproduces on the screen of a smartphone or tablet an accurate 3D image of the product: size, shape, color, details, and allows you to test it.
What is the best AR application?
One of the fastest-growing furniture brands, which sells through the App Store and online store app, also faced the need to introduce augmented reality. The company’s clients needed to see the interior items for sale, evaluate their sizes, and present them in the room. AR technology met the need for a personal shopping experience while maintaining a distance between the store and customers. The user got the opportunity to see in real-time through the camera of the device. How the furniture looks in his apartment, to choose the material and color of the model. This brand later launched an online full-fledged interior design service using AR technology. The client scans the room with the camera of the device through a unique application and selects from the proposed line of arrangement options based on the size of the room. The user can change the materials and color of the furniture at his discretion.
According to Lowe’s innovations labs, 95% of shoppers prefer to interact with interactive 3D content. In some products with 3D content, there is an increase in conversion from 10 to 50%. For example, in Top Concept, a company offering designer furniture for the home, work, and leisure, after implementing AR fitting, the time spent on the site page quadrupled, and the number of viewed pages increased by 2.5 times.
Marketing research demonstrates that users love personalized marketing. Augmented reality allows you to collect data about customer preferences to make individual recommendations for each of them. At the same time, companies get an idea of the demands of the consumer audience, which allows them to adjust their products to market requirements and remain relevant. 71% of consumers surveyed said they would shop more often if they use an AR app. 40% of shoppers are willing to pay more for a product through AR. This AR effect is explained by the fact that the technology allows you to improve the product’s presentation and the client’s emotional interaction with the product, increase consumer engagement, open up new advertising opportunities, and contribute to the growth of the brand value.
AR opens up new and authentic business opportunities today and brings tangible results. According to experts from Strategy Partners, for example, “the use of remote expertise with the use of AR technology can reduce the costs of companies by 20-25%.” With the help of a 3D printer, in hard-to-reach places, like at the site of a well, opportunities open up to create tools and components, reducing equipment downtime by 10-15%.